Sephora “Impact 2025” Press Kit

This project consists of a media kit and PR strategy for Sephora, communicating the brand's shift to 100% cruelty-free practices. It showcases my ability to craft strategic, well-researched communications aligned with real-world industry standards and tone.

 

The kit includes:

• A professional press release, public speech, and pitch email

• A cohesive message house and brand vision focused on ethical reform

• A realistic, targeted media contact list