The Icebreaker: a social club, an event, and a place to belong
I recently created The Icebreaker, a social club designed to help Gen Z international students and young expatriates in London build meaningful connections. The project includes the brand identity, an integrated campaign strategy and execution, and the development and delivery of the first in-person event.
About the social club: brand identity
The Icebreaker is a social club created to help international students and young expatriates (18–24) find a community in London. Built around values like integration, warmth, and authenticity, the brand speaks to those experiencing solitude and disconnection. Its identity is community-driven, approachable, and inclusive, and it is designed to provide a sense of belonging to all participants.
Campaign plan
This campaign was designed to promote The Icebreaker as a safe, welcoming social event for international students and young expats in London. The plan included a multi-channel strategy (Instagram, TikTok, and RedNote), and a mix of digital content and printed materials like posters and flyers.
Campaign & Event execution
I produced a mix of digital and printed designs to promote the social club and its first event. All materials leaned on community cues to convey warmth, connection, and belonging.
See the complete social media activation here:
